Profil adhérent

LANNOO Pascal

Adhérent(e) depuis le 25 Octobre 2022
Délégation : IFA Ile de France
Région : Fr - Ile de France


Contacter

Texte d'introduction

Biographie :

Known digital & customer experience C-Level and advisor with over 20 years of defining successful digital strategies and building sales & efficiency driven teams. Digital change & customer experience professional with strong ability to involve people and creatively generate sustainable growth. Experience covers start-ups, Mid/Large companies whether b2C and/or b2b activities.

Fluent French, German & English with real international background (lived & worked several years in Germany, studied in the USA)

 Co-founded the Martech group SKEEPERS and defined its build-up strategy & marketing (Ernst&Young 2022 award)
 Board member & advisor of tech companies
 Built the Brand & Customer Experience Platform of the #1 French e-merchant (>4 billions€ turnover)
 Developed and executed the Mobile Commerce & Marketing strategy of the #1 French Mobile App
(> 3 billions €)
 Helped large companies as consultant to succeed their Digital shift and define strategic frameworks
 Conducted digital education programs for start-up incubators, Corporate and Higher Education Institutions (University of Paris XII, IPAG, Négocia Advancia, CNAM …)
 Author of an e-commerce & e-marketing book which ranked top 5 among French marketing books sales (Editions Vuibert)


Formation :

  • Master 2
  • diplôme d'études approfondies
  • diplôme d'études supérieures spécialisées
  • diplôme d'ingénieur