The release of our ninth PwC Global Family Business Survey comes at a time of extraordinary transformation. Digital technology is disrupting whole industries; sustainability is becoming central to the conduct of business; in the corporate and financial worlds, winning trust is more important than it’s ever been; and millennials represent an enduring demographic change.

After surveying nearly 3,000 family businesses across 53 territories, we were able to prove that family businesses - built around strong values and with an aspirational purpose - have a competitive advantage in disruptive times, that pay off in real terms. Therefore we believe there is an enormous opportunity for family businesses to start generating real gains from their values and purpose by adopting an active approach that turns these into their most valuable asset.