Profil adhérent
LANNOO Pascal
Texte d'introduction
Biographie :
Known digital & customer experience C-Level and advisor with over 20 years of defining successful digital strategies and building sales & efficiency driven teams. Digital change & customer experience professional with strong ability to involve people and creatively generate sustainable growth. Experience covers start-ups, Mid/Large companies whether b2C and/or b2b activities.
Fluent French, German & English with real international background (lived & worked several years in Germany, studied in the USA)
Co-founded the Martech group SKEEPERS and defined its build-up strategy & marketing (Ernst&Young 2022 award)
Board member & advisor of tech companies
Built the Brand & Customer Experience Platform of the #1 French e-merchant (>4 billions€ turnover)
Developed and executed the Mobile Commerce & Marketing strategy of the #1 French Mobile App
(> 3 billions €)
Helped large companies as consultant to succeed their Digital shift and define strategic frameworks
Conducted digital education programs for start-up incubators, Corporate and Higher Education Institutions (University of Paris XII, IPAG, Négocia Advancia, CNAM …)
Author of an e-commerce & e-marketing book which ranked top 5 among French marketing books sales (Editions Vuibert)
Formation :
- Master 2
- diplôme d'études approfondies
- diplôme d'études supérieures spécialisées
- diplôme d'ingénieur